The term may be a mouthful, but it is a concept at the heart of successful marketing for many for-profit companies, and one that non-profits would also do well to adopt.
Integrated marketing recognises that it’s important for a marketing campaign to have a comprehensive plan, where all the communication tools are working together, in order to create a consistent message. These tools include social media, direct marketing, direct mailing, public relations, and everything in-between.
By the end of this workshop, you will be able to create an integrated marketing plan for your charity.
This session will be Interactive and you will have the opportunity for Q&A on this topic.